Dr. Weifeng a lecturer at Brunel University Business School London specialising in international business/branding and have a particular research interest in China with regards to the management of Chinese brands. More broadly, his research focuses on international business strategies in developing markets. He has published in the Journal of Organizational Change Management, Neuromarketing Advertising Regional Studies, the International Journal of Production Economics, the Journal of Information System Management, Advances in Information Systems Management and the International Journal of Knowledge Management Studies, among others. He is a member of the China–Britain Business Council (CBBC) and currently consulting on doing business with Chinese enterprises.
